Through the combination of technology and data, Wool.Tech sought to revolutionise the wool shearing industry by improving productivity, accuracy, and fairness, and required a brand identity to help bring these ideas life. Starting from the ground up, we developed a unique visual style that highlighted its tech-driven qualities while creating a sense of nostalgia. With retro-inspired motifs and a bold colour palette, we set out to deliver a consistent and visually appealing experience across all platforms, helping to take Wool.Tech from a simple idea to a confident young brand.